Updated: 04 September 2024

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The Furrville Pte. Ltd. (collectively, the “Company”, "we," "us," "our") are responsible for the personal data of all individuals in our possession or under our control. The Company values your privacy and respects the legal rights to personal data protection (The Singapore Personal Data Protection Act 2012, or known as the “PDPA”). This Privacy Policy outlines the types of information we may collect from you or that you may provide when you visit our website, and our practices for collecting, using, transferring, storing, accessing, maintaining, protecting, and disclosing that information. 

We shall not collect, use or disclose an individual’s personal data beyond what is reasonable to protect our service(s) or product(s) to you or to work with you.

1. Information We Collect

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By using our website, you acknowledge and consent to the collection, processing and storage of your personal information as described in this Privacy Policy. We may collect several types of information from and about users of our website. These types of information we collect may include:

• Personal Identification Information: such as your name, email address, contact number, and email address;

• Demographic Information: such as your age, gender, and location;

• Technical Information: such as your internet connection, equipment used to access our website, and usage details; and/or

• Pet Identification Information: such as your pet’s name, breed, age, weight, and health history.

 
1A. Purpose of Collection

 

We collect personal information on our website to enhance your experience, develop new features, and improve our service(s) and/or product(s). We may use your information to communicate with you, provide customer support, and send important updates. 

2. How We Collect Information

 

We collect this information:

• When you voluntarily and directly provide it to us; and/or

• Automatically as you navigate through the site such as filling out forms on our website or through our direct contact (WhatsApp/Phone calls), subscribe to our newsletters, or interact with our website’s features and functionalities. Information collected automatically may include usage details, IP addresses, and information collected through cookies and other tracking technologies.

 
3. How We Use Your Information

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We use information that we collect about you or that you provide to us, including any personal information:

 

• To operate the Website and deliver the Services;

• To monitor, improve, and administer the Website and Services, and to provide general statistics regarding user of the Website;

• To provide services: To schedule and conduct grooming appointments;

• For ease of communication: To send confirmations, updates, and promotional offers;

• To process and where necessary, respond to your application enquiry or request;

• For continuous improvement: To enhance our services based on your feedback and usage; and/or

• For any other purpose with your consent.

4. Use of Microsoft Clarity

 

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioural metrics, heatmaps, and session replay to improve and market our services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of services and online activity. Additionally, we use this information for site optimisation, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

5. Sharing Your Information

 

We do not sell, rent, lease, trade, release, or otherwise transfer your personal information to outside parties, only if required to do so by law or in the good faith belief that any such action is necessary to:

• Comply with any legal requirements or comply with legal process served on the Company or the Website;

• Protect and defend the rights or property of the Company; and/or

• Act under exigent circumstances to protect the personal safety of users, of the general public.

 

In addition, the Company may share data with trusted partners to help us perform statistical analysis, send you email or provide customer support. All such third parties are prohibited from using your personal information except to provide these services to the Company, and they are required to maintain the confidentiality of your Personal Information.

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5A. Data Retention

 

We retain your personal information as long as necessary or required by law. Retention periods vary based on the type or purpose of information. If legally obligated or for legitimate reasons, we may retain it longer. If you request deletion, we will make reasonable efforts to comply, unless legally obligated or for valid reasons. Anonymised or aggregated data derived from your information may be used for statistical or research purposes.

 

When no longer needed, we securely delete or anonymise your information to prevent unauthorised access or use.
 

6. Data Security

 

We have implemented measures designed to secure your personal information from accidental loss and from unauthorised access, use, alteration, and disclosure.

7. Your Rights

 

By using our website and providing your personal information, you consent to the collection, processing, and storage of your information as described in this Privacy Policy. Your participation and submission of personal information are voluntary, and you have the right to choose whether to provide it.

 

You have the right to access, correct, withdraw, or delete your personal information. To exercise these rights, please contact us at joeldirector@thefurrville.com. 

 

Do note that revoking consent may affect the service(s) and/or product(s) we can provide. If you’re under 21, do obtain consent from your parent or legal guardian before providing personal information. When providing personal information of others, do ensure you have their consent and inform them of the processing purposes.

 

7A. Links to Other Websites

 

Our Website may contain links to other websites. This Privacy Policy only applies to this website so when you link to other websites, you should read their own privacy policies.

8. Changes to Our Privacy Policy

 

It is our policy to post any changes we make to our Privacy Policy on this page. The date the Privacy Policy was last revised is identified at the top of the page. The Company encourages you to periodically review this Privacy Policy to be informed of how the Company is protecting your information.

 
9. Contact Information

 

If you have any questions or concerns about this Privacy Policy, please contact us at joeldirector@thefurrville.com. 

Thank you for trusting The Furrville Pte. Ltd. with your pet's care and your personal information.